Generation Iron Fitness & Bodybuilding Network : "POWER 30 - is our annual attempt to create a ranking through in depth discussions amongst our editorial staff of the 30 most powerful athletes, CEOs, and personalities that have made an impact on bodybuilding this year. We'll be counting down in five installments every Friday.
You've seen the "Best Of" lists before in bodybuilding - but these mostly consist of the best athletes of past and present. While fun they all start to look the same year after year. That's why we are now counting down the most powerful people in the industry both on and off the stage. That includes CEOs, coaches, gurus, athletes, and social media influencers. Today we're kicking off the list with numbers 30 through 25."